|Written by Richard Siddle|
|Friday, 05 April 2013 11:12|
| Three years ago a trip to ProWein in Düsseldorf was very much a foreign affair. While there was still a strong British delegation, it was swamped by visitors from around the world – but not any more. For many in the UK wine trade, ProWein has become the most important show of the year.It is not as if ProWein itself is doing anything different. It is more a reflection of the changing needs of the global wine industry – and the UK in particular.
As in so many other areas of working life, the world of wine, is becoming an increasingly smaller and more joined-up place to do business.
In the past it was wine producers that were looking to operate in as many countries as possible. Now all the middlemen want to get in on the act too, with some wine agencies, and distributors boasting an international roster longer than the average U2 world tour.
We are all well aware of the pressures on UK wine businesses that are making them look to sell and distribute wine overseas. Companies are now using their skills sharpened in the cut-throat world of UK wine retailing to build partnerships and a customer base across the world.
ProWein has benefited enormously and quickly become the hub for much of this new business.
But the success of ProWein is also a boost for everyone in the industry, as it demonstrates how adaptable the trade is to look for new opportunities, whether they come from Liverpool or Leipzig.
Richard Siddle: Why the world of wine is getting smaller by the day